(3,0) 3 alternate years
An introduction to the scope, characteristics and management aspects of the commercial recreation industry. Substantial coverage of entrepreneurial strategies, economic concepts applied to commercial recreation, steps for creating feasibility studies, and operation management. An in-depth study of specific commercial recreation programs including travel, tourism, hospitality, club, and the entertainment industry will be included with emphasis on present and future trends and career opportunities. Prerequisites: RECS105 or BUSN121, ACTG230, ECON202 and FINC245.
Source: Academic Catalog 2011-12