COMM320

Public Relations

(4,0) 4

Public relations theory and practice will form the two emphases of the course. Theory will be explored and discussed as foundation for the application of public relations concepts and strategies. Students will be responsible for working with organizations in order to develop realistic PR campaigns which reflect the awareness of the significant structures and responsibilities involved in a professional approach to public relations. Prerequisite: COMM101.

Source: Academic Catalog 2018-19