MRKT383

Digital Marketing

(3,0) 3

A study of the impact the Internet and other digital technologies have on the marketing of goods, services and ideas. The course will examine current e-marketing environment, strategy and management issues including consumer behavior, segmentation and targeting, differentiation and positioning, product, price, distribution, communication and customer relationship management. Ethical and legal issues will also be addressed. Prerequisite: MRKT281.

Source: Academic Catalog 2018-19