MRKT384

Social Media Marketing

(3,0) 3

The course content will provide insight to social interactions, examining the various social media channels available to marketers, social marketing strategies, and track their effectiveness. Social media is heavily technology-driven, the course will cover relevant related aspects in digital marketing its relation to buying and selling of goods and services, or the transmitting of funds or data, over an electronic network. Prerequisite: Sophomore standing.

Source: Academic Catalog 2018-19