The International Marketing course examines the scope, challenge and dynamic environment of international marketing. This course will provide an understanding of the cultural environment of global markets, global opportunities and the development and implementation of global marketing strategies. Challenging decisions must be made in international marketing objectives-strategies-policies, regional & country market selection, products that fit regions-countries, multiple distribution channels, communications to fit each global region, management models & organizations per region-country, knowledge-information-data management, exploration of cultural issues, competition, economies, and customers. Prerequisites: MRKT281 or permission of instructor.
Source: Academic Catalog 2019-20