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Lake Superior State University

Business Administration - Marketing: Bachelor of Science

Program Description


The marketing major is designed to prepare students for the many opportunities in the field of marketing. The study of marketing includes marketing principles, principles of selling, retail management, consumer behavior, advertising theory and practice, marketing management, sales force management, marketing research and international marketing. These courses, along with the common professional business core courses, are designed to provide our students with the appropriate knowledge and skills to understand the function of marketing in the firm and in society and to be effective decision makers.

Program learning Outcomes:


Basic Marketing Knowledge - Apply knowledge of marketing and other functional areas of business and their relationship to each other.

Decision Making - Research, synthesize, analyze and accurately interpret quantitative and qualitative information to drive effective marketing decision making.

Communication in Marketing - Communicate effectively, orally and in writing, their marketing observations, findings, research, and recommendations to a large audience.

Employability Skills - Apply entry-level, marketable skills appropriate to a marketing-related position and team in industry, such as in sales, event planning, marketing communications, public relations, retailing, market analysis, or product management.

Use of Marketing Technology - Use technology to assist with the synthesis and analysis of data, oral and written communications, and group collaboration.

Business Knowledge - Apply knowledge of business core subjects.

Professional Skills - Apply skills in research, communications and critical thinking.



Degree Requirements


Common Professional Component (48 credits)

  • ACTG132 Principles of Accounting I 4
  • ACTG133 Principles of Accounting II 4
  • BUSN121 Introduction to Business 3
  • BUSN211 Business Statistics 3
  • BUSN231 Business Communications 3
  • BUSN350 Business Law I 3
  • BUSN403 Business, Government & Society 3
  • BUSN466 Business Policy 3
  • ECON201 Principles of Macroeconomics 3
  • ECON202 Principles of Microeconomics 3
  • FINC341  Managerial Finance 4
  • MGMT280 Introduction Management information systems 3
  • MGMT360 Management Concepts and Applications 3
  • MGMT371 Operations/Business Analytics 3
  • MRKT281 Marketing Principles and Strategy 3

Major Requirements (Minimum 31 Credits)

  • BUSN101 Freshman Seminar 1
  • MRKT381 Consumer Behavior 3
  • MRKT480 Marketing Research 3
  • MRKT481 Marketing Management 3
  • MATH111 College Algebra 3
  • Four Marketing Electives* 12
  • Two Business Electives ** 6-8

*Electives in Marketing, INTB486, or COMM320

**Electives in 300/400 level courses in BUSN, MGMT, ECON, FINC, ACTG, INTB.

General Education: All LSSU bachelor's degree candidates must complete the LSSU General Education Requirements.

A minimum of 124 credits (at the 100 level or higher) must be earned for graduation with a cumulative gpa of 2.00 or higher.  A gpa of 2.00 or higher is also required in your Major, as well as in your General Education Requirements.


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